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Page history last edited by Judi Moreillon 8 years, 5 months ago

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Assignment 2.3: Original Digital Advocacy Story – Individual Project


Original Digital Advocacy Story Project - A.2.3

The goals of this assignment are to develop one polished 2- to 5-minute digital advocacy story, share your story with your target audience, seek feedback, and revise it. I consider this a virtual service learning project.


Important: A.2.3 Digital Advocacy Story is specifically designed with student learning objectives in line with both student learning outcomes in a TWU Quality Enhancement Program (QEP) Designated Course:

SLO 1: Effectively connect classroom theories to real-world experiences through practical application of knowledge

SLO 2: Accurately assess knowledge and skills related to personal or professional goals to include collaboration, application, and problem-solving 

All students will be asked to complete the S-CAP, a post-assignment survey at the completion of this assignment. It will be administered by the TWU QEP department.


From the syllabus: In your original digital advocacy story, you will reflect on your library values and promote a particular aspect of your library program. You will develop a storyboard using a Web 2.0 tool, develop a script, select an appropriate presentation tool or software, and make your story freely available on the Web. You will use social networking and participatory culture tools to seek feedback from a target audience and revise your final story presentation. You will use a Web 2.0 tool to develop a reflection on this assignment process and final product.


Note: If you are not studying to be a librarian or serving as a librarian, please ask for advice on digital advocacy story themes.



At the end of this project, students will be able to:

  1. Compose an advocacy story for digital telling.
  2. Create an electronic storyboard.
  3. Develop a complete script.
  4. Integrate narration, text, still or video images, sound, music, or other media as appropriate;
  5. Share the story in electronic format with a targeted audience.
  6. Develop a strategy for seeking feedback from virtual audiences using social networking or participatory culture tools.
  7. Use feedback from the audience to further improve or develop the story.
  8. Revise the script and the digital story.
  9. Reflect on the content and audience feedback in terms of the message you are conveying.
  10. Develop a Web 2.0 reflection presentation. 

On the Web: Review BEFORE creating your digital story, you must view:


  1. Copyright Clearance Center's Copyright Basics: The Video (7 minutes) 
  2. University of Washington summary of CCUMC Fair Use Guidelines for Multimedia Educational Projects.

See 3.2.3 and 5.3 about Web distribution. Bottom line: Fair Use does not apply in the online environment if you are publishing outside of the Blackboard (meaning without password protection).


Remember: When you post to the Web, you are engaging in distribution. Use only copyright-free or original images, music, sound, or other media. See the resources and tools on the Course Wiki at: https://ls5633.wikispaces.com/Digital_Storytelling


Steps 4 Success: Module 1.4

1. Review the A.2.3 Rubric Original Digital Advocacy Story.

2. Review the Digital Advocacy Stories page at: https://ls5633.wikispaces.com/Digital_Advocacy_Stories

3. Review the resources on the sample student wiki at: http://ls5633samplewiki.wikispaces.com/Digital+Advocacy+Storytelling 

4. For inspiration: View Educator Justin Tarte's YouTube video:  "What Do You Stand For?"  http://www.youtube.com/watch?v=mpqIjQSTxsE

(accessed January 26, 2015)


Module 2.1

  1. Use the Digital Advocacy Rubric to assess the example: "Coteachers: Step Out of the Box," an Animoto Video (draft): http://animoto.com/play/E3Vmk861WPIKbSmNQ83Hqg  (accessed January 26, 2015)
  2. POST your meme/one-sentence theme/target audience(s)/social media venues for feedback on the Blackboard Wiki Digital Advocacy Story Planning Page.
  3. Using a Web 2.0 tool, develop a storyboard for your digital advocacy story.
  4. Develop a complete script for a 2- to 5-minute electronic version of your story. 
  5. BE SURE that all of the media you use is copyright-free and available for Web distribution.
  6. Cite your sources as appropriate or at the end of your story.
  7. Upload your work to the Web; it must be freely available.


Module 2.2

  1. Develop a strategy for using social networking or participatory culture tools for virtually seeking feedback.
  2. Share your A.2.3 – Original Digital Advocacy Story electronically with the virtual target audience.
  3. Seek and integrate feedback into your complete script. Show your work by saving your script as a final copy.
  4. Copy and paste your feedback results onto the A.2.3 Rubric.
  5. Revise your digital story.
  6. Your final original digital story may be linked to the course wiki Web site.
  7. Note the revisions to the sample story: "Coteachers: Step Out of the Box - Together," An Animoto Video (final): http://animoto.com/play/XGIyUfLHY32MGpDQdj6vKA  (accessed January 26, 2015)

Module 2.3

  1. See the sample reflection on the sample student wiki at: http://ls5633samplewiki.wikispaces.com/Digital+Advocacy+Storytelling 
  2. Develop a script for your three-component reflection that covers determining the content, the process of developing the story, and the audience feedback of this project. 
  3. Produce a reflection with a Web 2.0 tool. (No downloads, please.)
  4. Record your narration.
  5. Submit both the digital advocacy story and the reflection URLs along with the rubric.


Wiki Page Self Check:

  1. Meme
  2. Target Audience
  3. One-sentence Theme
  4. Standard(s)
  5. Storyboard URL (or embed plus URL)
  6. Script Draft
  7. Video Draft URL (or embed plus URL)
  8. Feedback
  9. Revised Script
  10. Revised Digital Advocacy Story URL (or embed plus URL)
  11. Reflection Script
  12. Web 2.0 Reflection URL (or embed plus URL)


Assessing and Turning in Your Work:

  • Use the A.2.3 Rubric to self-assess your work.
  • Turn in A.2.3 Rubric via the BB A.2.3 Assignment Tool.


Example: Moreillon_Rubric_A.2.3


Assignment Resources:


A.2.3 Rubric (.doc)


A.2.3 Assignment Sheet (.pdf)


Turning in Your Rubric:

  • Go to Blackboard.
  • Link to Modules.
  • Click on Module 2.
  • Scroll down to A.2.3 Digital Advocacy Story.
  • Open and browse to attach your rubric file.
  • Click submit.



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